The final is still in progress, but Perugia has already won the scudetto. Or at least this must have thought the readers of the Corriere dello Sport, that on page 4 of the edition of today are faced with a beautiful view of the an insert in which the main sponsor of the Superleague male congratulates the Sir for… the title of champion of Italy 2018-2019! The perugians, in spite of the defeat in game 4 against Cucine Lube Civitanova, you are so discovered the “winners” of an unexpected scudetto virtual.
What happened is easy to imagine: the advertisements must be delivered to the newspapers well in advance before they can be published. When there are references to an event still in progress, of course, are prepared two different versions, and then choose the most appropriate depending on the final outcome. But in the specific case, obviously, something went wrong…
The page with the congratulations message “anticipated” has become in a short time, viral, invading the message boards and the Whatsapp messages of the Italian fans. It will be a good omen for the Sir or the fans perugini will have to indulge in a bit of a legitimate doubt?